CREATIVE DIRECTOR
–
COPYWRITER
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CREATIVE DIRECTOR – COPYWRITER –
BRIAN HALLISEY
CREATIVE DIRECTOR
COPYWRITER
CONTACT:
bghallisey@gmail.com
310-365-1869
AI-savvy writer and hands-on Creative Leader with over 15 years experience. I develop big, strategic ideas and help bring them to life via broadcast, social, digital, influencer, and AI-generated work. Highly skilled at the craft of writing, team leadership, applying data-driven insights to optimize creative performance, and in using AI to accelerate workflow and production.
SKILLS:
Copywriting / Storytelling / Creative Direction / Integrated Campaign Development Performance Marketing / Brand Building & Strategy / Pitch Leadership & Presentation Post-Production / Cross-functional Team Leadership / AI Tools
CREATIVE EXPERIENCE
EDUCATION
Freelance Writer/ CD - LA, CA
MAY, 2026
Available for freelance or full-time writing or creative leadership roles. In-person, hybrid, or remote.
The Cooler @ Experian - LA, CA
Creative Director/ Writer
2019 - May, 2026
Helped lead a team of 10 creatives at The Cooler, the award-winning in-house agency for Experian, the nation's largest credit bureau. I helped ideate, produce, and oversee broadcast, social, digital, influencer, and AI generated work to promote all of Experian's credit and data products, like Experian Boost, CreditMatch, and Subscription Cancellation.
Freelance Writer/ Associate Creative Director - LA, CA
2017 - 2019
Freelance ACD/Writer creating campaigns and writing copy on a wide variety of accounts.
Agencies:
Disney Yellow Shoes, M&C Saatchi, David & Goliath, The Collider Lab, Campbell-Ewald, TrueCar, Garage Team Mazda, Hook Studios, The Woo Agency, ChopShop, Sew Creative, Mistress, The Marketing Arm.
Clients:
Disney, YouTube, Google, Kia, Taco Bell, KFC, Mazda, Epson, Amazon, Kaiser Permanente, Vizio, San Diego Zoo, Bowers & Wilkins, CA Lottery, Boost Mobile, Kahlua, Lenovo, Blizzard Entertainment, CoolSculpting, Niagara Water, Bosch.
The Bookshop – LA, CA
2006-2009
Copywriting Portfolio Workshop
Zambezi - LA, CA
Senior Copywriter/ ACD
2016-2017
Senior Copywriter/ ACD on The Venetian Las Vegas, Autotrader, Kelley Blue Book & Samsung. I created campaigns, wrote copy, and helped oversee junior creative teams.
Ignited - LA, CA
Senior Copywriter
2015 - 2016
Senior Copywriter on Sanuk footwear, Johnnie-O Clothing, Turtle Beach Gaming Electronics, DTS Audio, MTV projects and new business.
Secret Weapon Marketing - LA, CA
Copywriter
2010 - 2015
Copywriter working on TV, digital, social, OOH, print and radio for Jack in the Box, SoCal Honda Dealers and 1-800-DENTIST
Frontline Communications + Brand DNA – LA, CA
Freelance Writer
2009 - 2010
Freelance copywriter on Boeing and Intellian Marine Satellites accounts
Claremont McKenna College - Claremont, CA
B.A. with honors in English & History + Men’s Varsity Tennis Team