JACK'S MUNCHIE MEAL
Challenge: We were tasked with creating a campaign that would reinvigorate Jack in the Box's image as a late night food destination and promote their new late night menu item, Jack's Munchie Meal. Basically, a Happy Meal for inebriated adults that's served after 9pm.
Solution: An integrated campaign featuring Puppet Jack, Jack Box's late night alter ego, who encourages people to satisfy their late night hunger with Jack's Munchie Meal.
In addition to broadcast, we promoted Jack's Munchie Meal online and out of home.
Instagram Video
#JacksMunchieMeall is so delicious, it might eat itself"
Facebook Image/ Meme
Munchie Meal OOH
Instagram Caption
for Puppet Jack Street Art "You call it graffiti. I call it graf-eaty."
We posted a Puppet Jack version of "Deep Thoughts" by Jack Handey on Facebook
